cineflix productions

Cineflix to Launch New Take 'Em By Surprise Game Show

July 30, 2010

There are more than five million ATM’s in the world, but only one like this…

Welcome to Instant Cash, Cineflix’s new guerilla game show for TVtropolis. In each episode, unsuspecting members of the public put their cash card into an ATM and suddenly find themselves playing a game show with a talking ATM where they answer questions and undertake challenges to win big money.

 “Instant Cash is a unique and noisy format that combines elements of hidden camera, quiz show and stunt TV,” said CEO of Programming Simon Lloyd. “It has all the ingredients to make a successful global format: it’s scalable, affordable and can be adapted to any territory. We are already in talks with broadcasters in numerous territories about rolling out the show worldwide.”

He added: “With a strong in-house team of entertainment executives and producers now firmly in place, Instant Cash is the first of many formatted entertainment shows that Cineflix will be bringing to market in the coming months.”

Instant Cash is due to begin production immediately and will be Executive Produced by Guy Freeman. Cineflix International will distribute the series worldwide.

Currently involved in the production of over 250 hours per year of original non-fiction, multi-genre television programming for international broadcasters, Cineflix Productions is recognized as a leading provider of factual entertainment, entertainment, reality, documentary, drama-documentary and specialist factual programming.

With production spread across its offices in Toronto, Montreal, London and New York, Cineflix Productions prides itself on its ability to attract and retain an exceptionally talented international production staff and top on-screen personalities.

Media contact:

Aislinn Mosher, Cineflix, Director of Communications, amosher@cineflix.com, 514 278-3140